Mobile Marketing Ideas

Location Based Marketing

Location based marketing is not really taking off.  Yet?

According to Lightspeed Research,

What was really surprising is that a mere 9 percent of respondents use location-based services to get coupons or special offers. Just 2 percent use them to win prizes or enter raffles.

The novelty factor around its game-like aspects of collecting points/badges or to earn special rights such as becoming Mayor, seem to be wearing off, per Lightspeed.

Also,

I think the growth of location-based marketing will be determined in part by how successful marketers can be at balancing this delicate stream of information without abusing the privilege and pushing users away from the applications which they report their locations to

emphasis mine.

5 Web Services For Mobile Marketing

Recommended at OpenForum, here are 5 web services to consider using for mobile marketing.

Fanminder is a simple and affordable fan-base marketing service that helps small businesses send engaging promotions to their fans’ mobile phones, social networks, and online.

mobiSiteGalore is a 100 percent free mobile website builder.

MobiQpons offers a pay-for-performance model that is very appealing to small business owners.

EveryhereIGo is also a mobile website platform that lets you aggregate from social media as well as create mobile sites and promotions.

WeRewards helps local and national businesses strengthen their local presence. The service works like other coupon options where a consumer can only hear from you if they are physically close to your location and ready to spend.

Four Areas Of Mobile Growth

As reported by Spin Sucks

Mobile Ready Sites – this should be on everyone’s mind.  If you don’t have a mobile ready site soon, you are missing out.

Location Based Services – this ties in with Near Field Communication

Mobile Payments – similar to NFC, there is really no reason we shouldn’t be paying through our phones.  Also, services like Intuit’s GoPayment allow people to accept payments anywhere (sort of).

Mobile Blogging – this isn’t for everyone, but for those that are using WordPress, get an app to blog from your mobile device.

Mobile Trucking

The Jackson Marketing Group created a mobile application for Michelin that allows truckers to:

“With the introduction of these iPhone and Android apps, smartphone users across the trucking industry now have easy access to Michelin product and service locations,” said Jaye Young, U.S. country marketing manager, MATT. “With today’s on-the-go, real-time business environment, we are delivering information directly to our customers wherever they go.”

(Pay attention to the use of QR codes on the Michelin site)

michelin

 

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{ 3 comments }

Dan Verhaeghe January 18, 2011 at 8:14 AM

Well, for location to be useful, you’ve really got to implement a large-scale campaign so that you can narrow it down to what area of a certain country views you the most.

Gini Dietrich January 18, 2011 at 11:54 AM

Holy cow that was fast! I love what Michelin is doing with QR codes! We have a client who has all of her contact information in a QR code and that’s what she distributes instead of a business card. Kinda cool!

admin January 18, 2011 at 12:20 PM

Gini,

Agree. Using a QR code to download an app … that makes sense.

I don’t think of an automotive type company as “hip” to the new fangled technology. But this is different.

Dave

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