Mobile Web Is App Free

Before I explain what I mean when I say the “mobile web is app free“,  lets continue with yesterday’s conversation on Near Field Communication.

jim balsilleJim Balsillie the co-CEO from Research In Motion confirmed at the Mobile World Congress that the majority of new BlackBerry devices this year will include near-field communication.

“Many if not most of BlackBerry devices throughout the year will have NFC in them,” Balsillie said during a presentation here at Mobile World Congress.

Near-field communications is a short-range wireless protocol that requires an embedded chip and a separate reader-writer, which can program or read the contents of the chip. NFC has been used in wireless payment plans, and AT&T, Verizon, and T-Mobile last year teamed with Discover to offer ISIS, an NFC-based mobile payment technology.

It looks (and sounds) like NFC is right around the corner.

But is it?

What About The ‘Here And Now’?

Let’s go back to a statement that Jim made a few months ago in November 2010.

“you don’t need an app for the web”

Consider this (source: Offline Mobile Media Done Right).

1) Apps stand in the way of users accessing content as swiftly as possible.

2) The longer it takes to reach the desired destination, the more frustrated a person becomes, especially in a mobile space.

I don’t know about you, but I find it a PITA to go through an app …

For example, I have the Facebook app.  Everytime I follow a link to an external site, it takes forever to get to that site.  Not good.

Getting back to “you don’t need an app for the web” and “mobile web is app free”.

What if instead of going through an app to get something, I could … oh, I don’t know – how about scan a QR code to go to my favorite news site directly?


This means anyone can develop the technology and advance it beyond what we’ve already seen. It has been said countless times that because QR Codes bridge the gap between the offline and online worlds, the possibilties are limitless.

QR Codes can be printed on anything, and as we’ve seen, have added a digital aspect to promotional products, allowing them to become vehicles of media.

I encourage you to check out the article for more details.

I’m Not Completely Against Apps

Consider these productivity apps for mobile WordPress users for the Android, Blackberry, and iPhone.

For the Android:

We’re pleased to announce that WordPress for Android is now available in the Android Market. The initial release has focused on giving you the ability to manage your blog while on the go.

Features include the ability to:

  • Configure and manage multiple blogs
  • Comment moderation including the ability to reply to comments
  • Create and Edit Posts including categories, tags and photos
  • Create and Edit Pages
  • Get notified of new comments in the Android notification bar


Very happy to announce that the Open Source WordPress for BlackBerry app has wrapped up the beta phase, and version 1.0 is now available. Thank-you to the tens of thousands of beta users who have provided invaluable feedback and feature enhancement ideas these past few months.

We submitted this version to the BlackBerry App World and that’s been approved and is now ready for download.

So what’s new in version 1.0:

  • Ability to record and upload videos from your phone. We now support both 3gp and 3g2 formats on older generation BlackBerry devices.
  • Introducing support for the HD video service VideoPress.
  • Streamlined UI and functionality relating to comment moderation
  • Overall enhancements to the speed and stability of the app

And the MePhone:

Just got word that version 2.2 has been approved and is now in the App Store.

I’m very excited about this new version which is focused on improved comment moderation including:

  • Reply to Comments
  • Edit Comments
  • Highlighting the new items in the comment list

There you go, knock yourself out.


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